ISBN-13: 9780099486824 / Angielski / Miękka / 2011 / 217 str.
In the 21st century, every sixth human being will be Indian. India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. Drawing on sources as diverse as ancient Sanskrit treatise and Bollywood lyrics, this book creates a portrait of India and its people.