Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-Gmos, Bio-Fuels

ISBN-13: 9783034300957 / Angielski / Miękka / 2009 / 183 str.

Gianluigi Guido

Opis

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

Spis treści

Contents: Ethics in consumer buying - The influence of moral norms and self-identity in the choice of organic food products - Effects of product personality, moral norms and moral disengagement on the intention to buy organic food products - The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products - Effects of attitude and personal values on the purchase intention of genetically modified food products - Determinants of consumers' acceptance of fuels from biological materials and hydrogen transportation technologies.

O autorze

The Author: Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing and Place Marketing at the University of Salento, Italy, and Professor of Marketing Research at the LUISS University of Rome. He has been visiting researcher at the Dept of Marketing, University of Florida at Gainesville, and at the Dept of Psychology, University of Stanford (California). Prof. Guido has published eleven books on consumer behaviour and marketing strategies, and more than 100 articles in major referred journals. He has been listed in the last twelve editions of Marquis Who's Who in the World and in the last six editions of Marquis Who's Who in Finance & Industry.