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"An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--
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"A brilliant book, packed with wisdom and insights, and a ton of fun to boot. The best one-stop shop, if you're interested in behavioral science, and in how to improve the world."
Cass R. Sunstein, Robert Walmsley University Professor, and coauthor of Nudge
"A pragmatic and engaging overview." LSE Review of Books
Series Foreword vii Preface ix Acknowledgments xiii 1 Introducing Behavioral Insights 1 2 The History and Thought behind Behavioral Insights 25 3 Examples of Behavioral Insights in Practice 71 4 Applying Behavioral Insights 81 5 Criticisms, Considerations, and Limitations 123 6 The Future of Behavioral Insights 167 Glossary 197 Notes 203 Further Reading 219 Index 221
Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London.
Elspeth Kirkman founded BIT's North American office before returning to the UK to run the organization's social policy portfolio out of London. She has taught behavioral insights courses at Harvard and Warwick Universities and is a Visiting Senior Research Fellow at King's College London.
