ISBN-13: 9780367426446 / Angielski / Miękka / 2021 / 520 str.
ISBN-13: 9780367426446 / Angielski / Miękka / 2021 / 520 str.
This textbook provides an engaging and accessible introduction to the motivating questions, real-world evidence, theoretical models, and welfare implications of behavioral economics concepts. Applications and examples illustrate the broad relevance of behavioral economics for consumers, firms, markets, and policy makers alike.