Behavioral Economics

ISBN-13: 9781032414102 / Angielski / Miękka / 2024 / 792 str.

Edward Cartwright

Opis

This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail.

Spis treści

Part I: Introduction 1. An introduction to behavioral economics Part II: Economic behavior 2. Simple heuristics for complex choices 3. Choice with risk 4. Choosing when to act 5. Learning from new information 6. Interacting with others 7. Social preferences Part III: Origins of behavior  8. Evolution and culture 9. Neuroeconomics Part IV: Welfare and policy  10. Happiness and utility 11. Policy and behavior

O autorze

Edward Cartwright is Professor of Economics at De Montfort University, UK.