Beep! Beep!: Competing in the Age of the Road Runner

ISBN-13: 9780446676540 / Angielski / Miękka / 2001 / 256 str.

Chip R. Bell; Oren Harari

Opis

This management handbook teaches readers how to outperform, outsmart and outrun your competition by successfully adapting to the changing business climate. The authors use the cartoon characters of Wile E. Coyote and the Road Runner as a metaphor for business managers seeking marketplace victories.