Becoming an Entrepreneur

ISBN-13: 9786207473533 / Angielski / Miękka / 2024 / 108 str.

Joseph Malechwanzi; John Luseta; Susan Murage

Opis

Becoming an Entrepreneur is a course book that takes a preceptive, and comprehensive approach to entrepreneurship education for institutions of higher learning. The book provides learners with knowledge, skills, attitude and motivation in entrepreneurship. In the current situation where government jobs are few, the book aimed at inspiring entrepreneurial potential and creating entrepreneur minded graduates. The graduates are expected to turn ideas into action. This book presents a unique method of the entrepreneurship education curriculum design that is learner friendly. The book guides learners to analyze the local and regional business environment, develop a business plan and manage a startup business. It breaks new grounds through use of known to unknown approach to explain ideas, use of examples drawn from learner's immediate environment, providing illustrations to clarify issues, highlighting contemporary issues and trends in entrepreneurship education, step by step to do practical exercises that equip learners with social and presentation skills. This book is a compulsory reading material for general public and learners pursuing undergraduate, diploma, and certificate levels.