Becoming a Consumer Psychologist

ISBN-13: 9781138480858 / Angielski / Miękka / 2019 / 160 str.

Ashwani Monga; Rajesh Bagchi

Opis

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.