Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

ISBN-13: 9780385347426 / Angielski / Miękka / 2016 / 480 str.

Rick Tetzeli

Opis

Now in paperback, the #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history.
With a new foreword by Marc Andreessen and new afterword by the authors, Becoming Steve Jobs is a narrative on Jobs' evolution as a manager and leader, as an astute CEO, as a father, and as a visionary with an unparalled sense of what consumers wanted before they knew what they wanted themselves. But he didn't start out with those skills. When he first left Apple in 1985 and struck out to form his own company, NeXT, he knew little about running a company, holding to a budget, or developing successful products. It was during his years in the wilderness, unsuccessfully launching NeXT and helping to revitalize Pixar, that he learned the skills that would make him so successful upon his return to Apple in 1996."

Recenzje

"Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most honest portrait of the real Steve Jobs." --Marc Andreessen

One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the lone genius myth, and complicating his persona. --Anil Dash, CEO of ThinkUp

"The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking....Becoming Steve Jobs is going to be an essential reference for decades to come." --John Gruber, Daring Fireball

Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs journey from inspiring but immature entrepreneur into an inspired and mature company-builder.  Most important, they capture Jobs resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn this, far more than genius, is what made him great.  Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story.  Riveting, insightful, uplifting read it and learn!  --Jim Collins, author of Good to Great, co-author of Built to Last and Great by Choice
 
Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.  --Ed Catmull, president, Disney Animation and Pixar

What makes their book important is that they contend persuasively, I believe that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time." --Joe Nocera, The New York Times

"Highly recommended." --Philip Elmer-DeWitt, Fortune.com 

"Square would not exist without the work and persistence of Steve Jobs. I am forever grateful. Amazing read." --Jack Dorsey 

"Will quicken the pulse of even obsessive Apple watchers . . . a layered portrait of the mercurial Jobs, whose style and personality . . . were constantly evolving, right up to his early death." --Brad Stone, NYT Sunday Book Review 
 
  A fascinating, insightful book that does a great job capturing what and who the man inside the public mask actually was. I m pleased someone got to write it. It needed writing. Previous titles failed. Highly recommended.   Jonny Evans, ComputerWorld
 
Becoming Steve Jobs especially shines when it serves up opportunities to get a fresh look at Jobs passion for always sticking to the intersection of technology and the humanities that animated his work. Andy Meek, BGR
 
Schlender is one of the very few journalists whom Steve Jobs favored with his trust over decades of coverage .only in Becoming Steve Jobs do I recognize the complexity and warmth that I saw first-hand in Jobs, particularly in the last few years of his life. Steven Levy, Backchannel
 
If you re interested in learning more about Steve Jobs life, business strategies, successes and failures, the Becoming Steve Jobs book is certainly worth your time. --Jeremy Horwitz, 9to5Mac
 
Reveals lesser-known aspects of Jobs life . . . That s really where Becoming Steve Jobs shines. It offers a unique take on the decisions (mistakes) Jobs made during his time at NeXT and Pixar. Harrison Weber, Venture Beat
 
In some ways, this biography can be likened to a college level course in "Jobsology," one that through new information provides adequate insight to flip established doctrine on its head. . . Schlender and Tetzeli proffer a measured and deliberate chronicling of Jobs' peaks and valleys painted in the words of those who knew him best. It is a record of an incredible life that has until now only been accessible through the prism of the media and what Jobs himself would allow. It forces us to think different. Mikey Campbell, Apple Insider

Becoming Steve Jobs does not absolve the protagonist of his foibles, but shows that his accomplishments were indeed legion. The Economist
 
For a deeply felt account . . . of the qualities that earned Jobs the abiding respect and love of his closest associates the Schlender and Tetzeli book is the best that s currently available. Michael Cohen, TidBITS
 
"Detailed and thorough...full of intimate and personal anecdotes from Jobs' life that demonstrate how he evolved from the Steve Jobs that was ousted from Apple in the early 1990s to the man that lead the company to release its most revolutionary products." -- Lisa Eadicicco, Business Insider    
 
 

O autorze

BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.

RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.