Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era

ISBN-13: 9781032081915 / Angielski / Miękka / 2021 / 144 str.

Sunghan Ryu

Opis

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines i.e. entrepreneurship, information systems, marketing, and correlates the theories to the best crowdfunding practices.

Recenzje

"Beauty of Crowdfunding is very thought provoking. It provides a novel perspective on how crowdfunding promotes creativity and innovation in our business and our lives. Must read for those interested in the new phenomena of crowdfunding. It’s not a only synthesis of the research findings from different disciplines but is also full of wonderful and stimulating stories on the impact of crowdfunding." — Shantanu Dutta, Professor of Marketing and Dave and Jeanne Tappan Chair in Marketing, University of Southern California

Spis treści

Introduction  Part 1 About Crowdfunding  1. Crowdfunding: An old story?  2. How crowdfunding works  3. Understanding the foundation of crowdfunding  4. What we know (and don’t know) about crowdfunding  Part 2 Beauty of cowdfunding  5. Creativity  6. Diversity  7. Balance  8. Connection  9. Change  Part 3 Behind crowdfunding  10. Key challenges and drawbacks of crowdfunding  11. What comes next after crowdfunding  Epilogue: Divergence and convergence

O autorze

Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.