Be a Person: Understanding how to build your non-profit social presence online Fast! Non-Profit Executive Edition

ISBN-13: 9781461037439 / Angielski / Miękka / 2011 / 132 str.

Ken Morris; Robbie Johnson; Mike Ellsworth

Opis

Be a Person - non-profit executive edition Social media books are a dime a dozen, but this book presents everything a non-profit executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to non-profits, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast