Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People

ISBN-13: 9780857088208 / Angielski / Miękka / 2020 / 416 str.

Elvin Turner

Spis treści

About the Author xvAcknowledgements xviiIntroduction: Unicorns vs Zombies xixPart One Innovation Strategy For Pragmatists 1Innovation is an argument inside most companies -frail, new ideas versus the overwhelming power of the status quo. An innovation strategy helps create an environment where new ideas can emerge and thrive. It is the single-most important way to build and sustain innovation performance. And it doesn't have to be difficult.1 The Power of Strategic Intentionality 32 The Do-Or-Die Issue of Innovation Performance 83 Money Talks 124 The Innovation that Customers Buy 155 HowMuch Innovation is Enough? 176 The Future is Coming Ready or Not 277 DetectingWeak Signals from the Future 298 Blurred Vision 389 What Does the Future Actually Mean? 4110 The Future and Its Naysayers 4711 Leading from the Future 4912 Innovation Strategy: Turn It On 5113 Quick-Start Innovation StrategyWorkshop 53Part Two Turning on a Fast-Track Innovation Process 59Great innovation rarely happens without a clear and effective process. This section shares the practical tools used by global innovation leaders that your team can begin using today.14 Why Zombies Hate Innovation Process 6115 Starting with Insight: The Innovation Particle 6516 'Why' MattersMoreThan 'What' with Customer Insight 7217 Working with Customer 'Progress' Insights 8118 Framing Great Opportunities 9319 Catalytic Questions 10020 Hot Love 10921 Preparing for Greatness 11122 Running a Creative Session 12223 How to Choose the Right Ideas 12624 The 'Five-Day Brainstorm' 13425 Tracking Idea Progress 13726 Overcoming the Execution Problem 14027 Innovation Rocket Fuel 14428 Innovation Trapdoors 14929 If You Only Read One Chapter... 16630 ShowMe theMoney? 19131 Dead on Arrival 19832 Your Great Idea Isn't Enough 224Part Three Building Your People's Innovation Capabilities 235Most organisations want more innovation but few equip their people to actually deliver it. This section provides practical strategies, roadmaps and case studies to help your people out-innovate your competitors.33 Enabling Ingenuity 237Part Four Time,Money and Talent: How to Resource Innovation 249Business-as-usual makes little provision for bolder innovation.This section helps you rethink how resources are managed and allocated so that the future has a greater chance of showing up.34 Who Does It and Who Pays for It? 251Part Five Innovation Culture for Realists 267Culture has been defined as 'what is ordinary'. Yet most companies demand extraordinary innovation to emerge from their status quo set-ups. This section shows how to move beyond a one-size-fits-all culture to where bigger ideas can emerge and thrive on a repeatable basis.35 Calibrating Culture to Outcome 26936 BeMore Human 27537 If Culture Feels tooWoolly, Switch to 'Space' 27938 Bold Ideas aren't Born on Stage 28339 Next-Level Creative Culture 29240 Innovation Fight Club 30941 Driving with the Handbrake On 317Part Six Leading an Innovation Reformation 325Innovation is regularly cited as a top three priority amongst leaders, yet the vast majority of their training and experience is in business-as-usual management. This section provides practical tools for leaders who need to lead their organisations to a new level of innovation performance.42 The Innovation LeadershipMandate 32743 Innovation Never 'Just Happens' 32944 Mapping the Leadership Territory 33245 To Boldly Grow 33946 It Takes a Leader 34147 You are a User Experience 34448 Confronting Personal Relevance 35249 Enduring the Bumps 356Part Seven Turn It On, Turn It Up 359You've read the book and are ready to start. But where do you begin? What does 'Day One' look like? This section provides some pragmatic starting points to turn on and turn up your innovation performance.50 Turning It On 361Index 369

O autorze

Elvin Turner is an award-winning advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world.