ISBN-13: 9783659709814 / Angielski / Miękka / 2015 / 116 str.
This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.
This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. Its primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you dont have to dig down deep to get the information you need.