The Basics of Idea Generation

ISBN-13: 9780527763398 / Angielski / Miękka / 1997 / 57 str.

Donna Greiner

Opis

Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.

Spis treści

Preface Introduction Chapter 1: Five Steps to Ideation Step 1: Create an Opportunity Statement Step 2: Collect the Raw Material Step 3: Hold an Idea Workout Step 4: Evaluate the Ideas Step 5: Implement the Ideas Chapter 2: 20 Ideation Tools and Techniques Related Resources

O autorze

Donna Greiner