Basic Economics of Marketing : Microeconomics and Marketing

ISBN-13: 9786139586929 / Angielski / Miękka / 2018 / 112 str.

Murtazain Raza

Opis

Basic Economic of Marketing defines concept for an organisational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders. The terms 'marketing' and 'selling' are related but not synonymous. While selling starts after production is over, marketing starts with finding out consumers' needs, wants and preferences. Basic economics composition institutes based on vision, values and purpose, enables people's, businesses groups and societies, about to grow and seek to do, this in a way, via prudent strategic planning and development approaches, for accomplishment of annual goals and objectives. The modern concept of marketing economics portrays the consumers' wants and needs as the guiding spirit and focuses on the delivery of such services development that can satisfy those needs most effectively and also incorporates significance of corporate social responsibility case study. This research attempts academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of researching.

O autorze

Raza, Murtazain
Mr. Murtazain Raza is Assistant Vice President of HabibMetro Bank, Karachi, Pakistan. He is Ph.D. Scholar, Social Science Economics at Hamdard University, Karachi Pakistan. Mr. Raza has qualified M.Phil from Hamdard University & Master of Economics from University of Karachi. Mr. Raza authored research papers for economics development of Pakistan.