ISBN-13: 9781138389120 / Angielski / Twarda / 2021 / 134 str.
ISBN-13: 9781138389120 / Angielski / Twarda / 2021 / 134 str.
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.