Base of the Pyramid Markets in Affluent Countries: Innovation and Challenges to Sustainability

ISBN-13: 9781032008790 / Angielski / Miękka / 2021 / 172 str.

Stefan Gold; Marlen Gabriele Arnold; Judy N. Muthuri

Opis

This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.