Barack 2.0

ISBN-13: 9780578008028 / Angielski / Miękka / 2008 / 130 str.

Brent Leary;David Bullock

Opis

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.