BUSINESS MODELS

ISBN-13: 9786205526965 / Angielski / Miękka / 52 str.

Madlena Nen

Opis

This course support walks you through a comprehensive selection of the most relevant concepts and theories related to the business models. It is intended as a useful resource for students to deepen their knowledge in the area of business models.Starting from the definition of a business model, this material also refers to the concepts about business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, business practices, and processes and operational policies, including culture.

O autorze

Professor, PhD. Madlena NEN has been a professor at Military Technical Academy of Bucharest since 2008. She has also experience in project management and European Programs management.