BEHAVIORAL CHARACTERISTICS OF MICROENTREPRENEURS

ISBN-13: 9786204215457 / Angielski / Miękka / 172 str.

Luis Carlos Toro Marulanda; CARLOS ALBERTO FRANCO FRANCO

Opis

In the initial part of the work, a contextualization of the Colombian entrepreneur is carried out, taking as a reference the historical antecedents that have delineated their behavior over time. Subsequently, studies carried out by primary sources at the country level are taken into account, in terms of variables such as: sex, age, level of education and income, among others.In the frame of reference, an interesting journey is made through the most important theories that address the issue of entrepreneur behavior, highlighting concepts from authors, such as: McClelland, Burnham, Schwartz, Rodrigo Varela, among others.Finally, the results of the applied surveys are presented and the instrument that evaluates the behavior of the Microentrepreneurs of the city of Manizales, Colombia, according to the characteristics referenced in the study is presented.

O autorze

Toro Marulanda, Luis CarlosLuis Carlos Toro Marulanda is a Business Administrator, MG. in Organizational Management and PhD in Administration. Carlos Alberto Franco Franco is an Economist with a degree in Socioeconomic Evaluation of Projects and a Masters in Organizational Management. Both authors are university professors and consultants and advisors to several companies.