Aviation Systems: Management of the Integrated Aviation Value Chain

ISBN-13: 9783642200793 / Angielski / Twarda / 2011 / 238 str.

Andreas Wittmer

Opis

This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the "big picture" of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

Spis treści

Preface.- 1 Management Summary.- 2 Fundamentals and Structure of Aviation Systems.- 3 The Environment of Aviation.- Part I: The Supply Side of Aviation.- 4 From the Aviation Value Chain to the Aviation System.- 5 Airline Strategy from Network Management to Business Models.- 6 Managing Airport Infrastructure.- Part II: The Demand Side of Aviation.- 7 Marketing in Aviation.- 8 Passenger Behavior.- 9 Risk, Safety and Security.- Part III: Steering and Controlling the System of Aviation.- 10 Aviation Governance.- 11 Risk Management in Aviation.- 12 Authorities and Regulation in Aviation.

O autorze

Dr. oec. HSG Andreas Wittmer (1973) is Managing Director of the Center for Aviation Competence at the University of St. Gallen where he also holds courses. He is a guest professor at several international universities in the fields of Aviation Management and Economics. He is President of the Swiss Aerospace Cluster and works as a freelance aircraft accident investigator for the Aircraft Accident Investigation Office of Switzerland.

Prof. Dr. rer. pol. Thomas Bieger (1961) has been a full Professor of Business Administration specializing in Tourism since 1999 and is the Director of the Institute for Systemic Management and Public Governance at the University of St. Gallen. He is President of the University of St. Gallen and Chairman of the Academic Committee of the CEMS (Community of European Management Schools). He has held guest professorships at several international universities and is active in the boards of several different companies.

Prof. Dr. iur. Roland Müller is a Professor of Private, Commercial and Aviation Law and President of the Center for Aviation Competence at the University of St. Gallen. He serves in several boards as member and president and holds guest professorships at several universities. Furthermore, he is senior partner at the University of St. Gallen's Center for Corporate Governance.