Authorship as Promotional Discourse in the Screen Industries: Selling Genius

ISBN-13: 9780367504045 / Angielski / Miękka / 2022 / 196 str.

Leora Hadas

Opis

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

O autorze

Dr. Leora Hadas is an Assistant Professor at the Department of Cultural, Media and Visual Studies at the University of Nottingham. Her research has been published in Cinema Journal and Critical Studies in Media Communication. Research interests include media industries and production cultures, promotion and paratexts, and sustainability in media production