Authentic Design: Ethics and Morality in Communication Design

ISBN-13: 9781350247284 / Angielski

David Crow

Opis

This book is an exploration of communication design driven by a need for authenticity. It illustrates how communication design has dealt with social, ethical and political issues and looks at how it has adapted to changes in our social and political values – and continues to do so. Each chapter explores a distinct socio-political issue through established and new case studies and explains the context and the semiotics of these stories. Through these examples, readers will appreciate the effect that global interconnections, the threat of international terrorism, worldwide inequality and the growing concern about the climate has had on the discipline. - Ethical considerations, and why authenticity matters - How political and social issues influence direct action and commercial decisions - Dilemmas of balancing opposing views and social values - Celebrating true individual expression and encouraging dialogue rather than conflict Videos, exercises and discussion questions provide engaging ways for readers to explore the topic further, both within their own practice and in other designers' work.

Spis treści

Introduction · Who this book is for · Why this book is needed today · Broad introduction to ethical considerations in cultural production · Radical moments from design history and their socio-political context Chapter 1 – Connected Visual Language across new Global, social and technological networks 1.1 The politics of language 1.2 Typography in a global economic market 1.3 The western centric pictogram 1.4 The subliminal politics of emoticons 1.5 Creating communities of like-minded people 1.6 Discussion questions 1.7 Exercises Chapter 2 – Express Yourself Challenging Social Norms through Personal Identity 2.1 Cultural stereotypes and media representation 2.2 Tribalism and youth movements 2.3 The packaging of lifestyle 2.4 Fashion as a political arena 2.5 Gender identity and inclusivity 2.6 Discussion questions 2.7 Exercises Chapter 3 – A cause worth fighting for The graphics of socio-political conflict 3.1 1960s counter culture 3.2 Anti-brand and anti-capitalism 3.3 Music and protest 3.4 International dissent 3.5 The future of the planet 3.6 Discussion questions 3.7 Exercises Chapter 4 – Consumption Re-signified A new ethical framework 4.1 Mass consumption and design 4.2 Ethics and sustainability 4.3 Social awareness as a brand equity 4.4 Access versus ownership 4.5 Niche products 4.6 Discussion questions 4.7 Exercises Chapter 5 – Looking Ahead Design education and the future 5.1 International design school models 5.2 An ethical curriculum 5.3 Decolonising the curriculum 5.4 New approaches to learning 5.5 New learning spaces 5.6 Sample project briefs