Augmented Reality Applications : For B2C Marketing and Communications Strategies

ISBN-13: 9783330045477 / Angielski / Miękka / 2017 / 124 str.

Dina Joory

Opis

For the last few years, technologies for implementing augmented reality for smartphones applications have been developed, and are now more and more dedicated to consumers' entertainment and services. Nowadays, all the new technologies and devices allow us to always be in contact with virtual and even augmented realities. But many consumers still aren't familiar with these new technologies, even though they already have a smartphone in their pockets. So many things could be accomplished with AR applications in many fields: health, tourism, gaming, informative prospects, retailing, education, training etc. Augmented reality and new technologies for smartphone's applications can allow companies and brands to create enriching consumers' new experiences with an entertaining storytelling to influence them in their daily behaviors and purchases.This book, therefore, provides strategic recommendations and smart advice for industries and companies to create and promote an AR mobile app with a marketing and communication vision.The analysis should help shed some light on this new and exciting augmented reality environment, and should be especially useful to professionals in Communications.

O autorze

Dina Joory is an international communication and marketing graduate master student at ISCOM Paris Institute. During her studies, she wrote her thesis on augmented reality applications for smartphones and their uses for brand's communications and marketing strategies. Her will is to popularize this upcoming trend as the new key storytelling tool.