Audio Recording for Profit: The Sound of Money

ISBN-13: 9780240803869 / Angielski / Miękka / 2000 / 328 str.

Chris Stone; David Goggin

Opis

A look at the business of professional audio recording, which fuels a multibillion dollar global music industry. It features business strategies, guidelines and advice on every aspect of launching and managing a professional audio recording business. It addresses questions such as: why be a player in the professional audio recording industry?; what is the attraction and potential payoff?; and how big an operation are you contemplating? It covers creative management, marketing, promotion, and the modern economics of pro audio.

Recenzje

"Audio Recording for Profit is the first real inside look at the specialized business of professional audio recording, which fuels a multibillion-dollar global music industry." Pro Sound News January 2000

"Intelligent, accessible and comprehensive, this book is literally indispensable to anyone hoping to survive the treacherous waters of the audio recording industry", stated Will Ackerman, founder, Windham Hill Records, Imaginary Road Records and owner of Imaginary Road Studios." Pro Sound News, January 2000

"Audio Recording for Profit is a real 'insider' guide to the business of making money from sound recording. Whether you are just seeking to make a bit of a return on your investment in gear bought for your own projects, or have plans to join the ranks of the world's studio elite, this book has something to offer." Sound on Sound, May 2000

"There is no such thing as a 'Handbook For Guaranteed Success' in the studio industry, but if there was, this would be it! Above all, this is an intelligent book, full of real-world wit and wisdom" - Sound on Sound, May 2000

"Brisk and clearly written, the book offers many no nonsense suggestions on thriving in the always fickle recording business. They range from the general - knowing how to find and manage employees - to the minutely specific. It includes examples of forms that can be found and/or computer-created to make your studio run smoothly. It also provides a cogent overview of the current state of the industry". - Mix Magazine

Spis treści

Rock and Roots; Going Global - The New Realities; Creating and Maintaining Success; Diversify or Die; Creative Marketing and Promotion; Financial Concerns; Sound Economics; The Importance of Conventions; Efficient Facility Management; The Sound of Money; Epilogue: Woodstock '94 - A Major Pro Audio Case History

O autorze

Chris Stone, David Goggin