Astute Competition: The Economics of Strategic Diversity

ISBN-13: 9780080453217 / Angielski / Twarda / 2006 / 226 str.

Johnson

Opis

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes.