Assessment of service quality in hospital industry.

ISBN-13: 9786202057295 / Angielski / Miękka / 204 str.

PREETI NAVEEN YADAV

Opis

The journey from Government to Private Hospitals and vice-versa was like discovering the new horizon of service delivery. Seeking services from the hospital of individuals choice based or situation based (when the most near or available hospitals are opted basically in accidental or delivery cases) provides us an opportunity to make ourselves realise the kind of mistake we commit. Here, mistakes means an individual family sometimes do not take the health plan which may be again due to unaffordability or negligence. If the reason is unaffordability, then Government schemes must be opted and if its negligence the n it's time to take a plan. But in spite of above patients or customers aspect, what responsibility does the hospitals are adhering? Ultimately the cost of treatment, the empathy showed by the doctors and the staff, the physical facility, the diagnostic system, equipment, catering, emergency services, reputed doctors, etc. are role players. Any services, if not delivered according to benefit expected, hinders the entire perception of healthcare industry. The hospital industry is basically based on Emotion.

O autorze

YADAV, PREETI NAVEENDr Preeti Naveen yadav is an mba in HR/marketing, m.com , ugc-net, pgdom, phd in service marketing. she has published and presented 21 research papers in national/international level conference and journals. attended 10 workshops on development of various career aspects, she has also worked as corporate trainer in association with govt.