Assessment of customer perception on mobile phone money transfer

ISBN-13: 9783659452123 / Angielski / Miękka / 2013 / 56 str.

Brian Seda; Margret Ulaka

Opis

M-pesa ( M for mobile, pesa is swahili for money) is a mobile-phone based money transfer and micro financing service for safaricom and vodacom,the largest mobile network operators in Kenya and Tanzania.Currently the most developed mobile payment system in the world,M-Pea allows users with national identification or passport to deposit,withdraw and transfer money easily with a mobile device.Many lives has been in Kenya by the innovation of M-Pesa as monetary transaction can be done by the click of a button.This book will be useful to anyone who would like to know how customers perceive the use of Mobile phone money transfer.

O autorze

Brian Louis O. Seda was born on 7 March 1987; Studied Diploma in Business Management at Kenya Institute of Management (KIM) and Bachelor of Arts degree in social sciences ( sociology and Political Science)at Catholic University of Eastern Africa (CUEA)currently working for KEMRI/CDC Malaria project in Siaya, Kenya.