Assessment of Personality Traits in a Brand : Traits vs. Repeat Purchase

ISBN-13: 9783659877087 / Angielski / Miękka / 2016 / 108 str.

Nii Yeboah Norton Nortey; Joseph T. Tetteh-Quaynor

Opis

An intriguing combination of human personality and the building desire of brand 'personality', which struggles essentially with lifestyle and the perceptible evaluation of purchasing power and control of traits in emphasizing logical analysis on branded products with a competitive advantage in the new economy, terrifies the determinants of personality and the market reaching profits on a relation between brands and personality...

O autorze

Nii Yeboah Norton Nortey, BSc, Cert.: Studied Management with Computing at Regent University College of Science and Technology in 2011, and an Associate Degree in Computer Science (Java Architecture, A+) at NIIT in 2007. He has worked with La Palm Royal Beach Hotel, Ghana International School and currently with Corporate Travel and Services.