Assessing Medicines based on Customer Reviews using Sentiment Analysis

ISBN-13: 9786139443710 / Angielski / Miękka / 2019 / 68 str.

Khalid Mahboob

Opis

There is a famous saying: "Medicine is a science of uncertainty and an art of probability" - William Osler. This book guide doctors, patients, customers, pharmacists, marketers, and other personnel who are concerned with the health and medicinal activities. From the management point of view, social media is not just a forum where you can publish and promote your services. This is where your customers talk about your brand or drug and are filled with information about how your brand or drug is being realized by your target customers. The information you receive from sentiment analysis allows you to optimize your marketing strategy. By listening to what your customers are feeling about your brand or drug, you can adjust the high level of communication to meet their needs. Sentiment analysis through online customer reviews from different pharmaceutical websites can help you finish marketing research by learning what your customers are about your pharmaceutical product / service and how you can match the quality and performance of the wide variety of medicines or services to fulfill their needs and satisfaction.

O autorze

Mahboob, Khalid
Bachelors in Computer Science & Information Technology / Masters in Computer Science & Information Technology / Ph.D Scholar in Computer Science & Information Technology (NED University of Engineering & Technology, Karachi). Lecturer (Sir Syed University of Engineering & Technology, Karachi).