Asking Smarter Questions: How to Be an Agent of Insight

ISBN-13: 9781032111155 / Angielski / Twarda / 2022 / 312 str.

Sam Knowles

Opis

Insight drives innovation and enables us to understand the world from other peoples’ points of view – our customers and colleagues, our advocates and competitors. Asking truly brilliant questions is the key to cutting through the clutter, thriving in a data-heavy world, and gaining meaningful insight. This book explains how.

Spis treści

1. What’s all the fuss about?  2. What did the bloody Greeks ever do for us?  3. Why should we even bother with "Why?"?  4. Curiosity did WHAT, did you say?  5. What makes a good question?  6. What makes a bad question?  7. Does silence and listening matter?  8. Can we go over that in forensic detail?  9. Do you like my bedside manner?  10. Just how sensitive should a question be?  11. What are the best questions in the world?  12. How can I find out more?

O autorze

Sam Knowles is a data storyteller with more than 30 years’ experience enabling organisations to use data smarter and communicate with impact. A classicist with a psychology doctorate, he helps organisations to talk "Human". Asking Smarter Questions is the third in Sam’s Using Data Better trilogy of books, which also includes Narrative by Numbers (2018) and How To Be Insightful (2020).