Arts Management: An entrepreneurial approach

ISBN-13: 9781138886117 / Angielski / Twarda / 2015 / 436 str.

Carla Walter

Opis

Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.

Spis treści

Part I: Understanding the Cultural Fine Arts  1. The Business of Arts and Culture  2. Studies in Culture  3. The Anthropology and Spirituality of Consumption  4. The Economics of Tangible and Intangible Fine Arts  Part II: Entrepreneurial Development  5. The Cultural Arts in Entrepreneurial Process  6. Conumer Behavior in the Cultural Arts  7. Marketing Research  Part III: Management and Processes  8. The Cultural Arts Organization as a Service  9. Cultural Arts Organizations and their Management  10. Copyrights, Intellectual Property, Cultural Policy and Legality in Arts Organizations  11. Technology and the Culturepreneurial Organization  Part IV: Growth and Successions  12. Fundraising and Development for the Cultureprenurial Organization  13. Finance Management and Investing in the Cultural Arts Organization  14. Succession Planning for the Cultural Fine Arts Organization  Part V: Cases

O autorze

Carla Walter is an Associate Professor of marketing at California Lutheran University, USA.