Arts Entrepreneurship: Creating a New Venture in the Arts

ISBN-13: 9781138889767 / Angielski / Twarda / 2019 / 296 str.

Richard Andrews

Opis

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.

 

Spis treści

1. What is arts entrepreneurship?  2. Planning and assessment  3. Marketing  4. Fundraising  5. Legal issues  6. Money Management and Entrepreneurial Finance  7. Cultural policy and the arts entrepreneur  8. Organizational design, Career development, and Future trends

O autorze

Richard S. Andrews teaches Arts Entrepreneurship at UC Berkeley and other universities in the US and abroad. He is the Associate Director of the UC Berkeley Center for New Music and Audio Technologies (CNMAT) and Executive Director of the Eco Ensemble. He has been working in arts management for over twenty years.