ISBN-13: 9781032248486 / Angielski / Twarda / 2022 / 200 str.
ISBN-13: 9781032248486 / Angielski / Twarda / 2022 / 200 str.
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.