Artificial Intelligence, Strategic Communicators and Activism

ISBN-13: 9781032348261 / Twarda / 2023 / 96 str.

USA) Kruckebe Charlotte Dean (University of North Carolina

Opis

This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.

Spis treści

1 Introduction

The Nature of AI

Critical Insights in the Existing Scholarship

Other Insights in the Existing Scholarship

Significance, Research Approach, and Scope

Outline of the Book

Summary

2 Advocating for AI-Driven Threats

Threats to Communities and Relationships

Profession-Related Problems

The Tech Giants, Government and Democracy

Conclusion

Summary

3 From Advocates to Activists

The Broader Need for Activism in Practice

Embracing Activism

Urgently Developing Guardrails

Conclusion

Summary

4 Theory and Practice to Support Activism

Strategic Communicators’ Suitability for Critical AI Activism

Theory to Support Activism

Practice to Support Activism

Additional Considerations for Strategic Communicator-Activists

Conclusion

Summary

5 Beyond Reactive Ethics

Unpredictable Contexts for Ethical Questions

Ethics and Regulatory Interventions

Trust Issues and AI

Novel Collaborations to Address Challenges

Conclusion

Summary

6 Conclusion

Forces Pushing Against Critical AI Activism

Implications for Policymakers and Organisational Leaders

Future Research Directions

Summary

 

O autorze

Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies.

Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics.

Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts.

Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations.