Are trends in Human Food reflected in Pet Food Purchase?

ISBN-13: 9786139586936 / Angielski / Miękka / 2018 / 80 str.

Ernst Walet

Opis

Changes are seen in our eating habits. We eat differently than we did in the past. Functional food and organic food are here to stay. The desire for health and well-being is a strong driver in food marketing (Goetzke and Spiller, 2014a). Next to these changes, humanization-or anthropomorphism-of pets by their owners is seen in consumer behavior. These changes have effect on pet related sales and marketing (Boya et al., 2012). Research of the combination of these two effects is the aim of this study and ads to literature a next layer on the dog-human relationship related consumer behavior and provides marketers with a more detailed perspective on targeting the dog owners.