Applying Neuroscience to Business Practice

ISBN-13: 9781522510284 / Angielski / Twarda / 2016 / 354 str.

Manuel Alonso Dos Santos

Opis

Provides theoretical frameworks and current empirical research in the field. This volume highlights scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organisations, as well as emergent business and management techniques being developed from this research.