Applied Translation Studies

ISBN-13: 9781137606082 / Angielski / Miękka / 2017 / 178 str.

Tong King Lee

Opis

This textbook is a practical and interactive reader designed to give anyone interested in language and communication a rigorous yet accessible head-start to the emerging field of translation.

Recenzje

This book provides the student of the field with a comprehensive and concise panorama of its applications across the closely intertwined paradigms of equivalence, function, and discourse (…). The book covers a broad swath of approaches to the study of language contact, as it is revealed in translation: from the practical issues of the applied subfield to the radical postmodern proposals of Judith Butler. – Norbert Francis, Applied Linguistics, Vol. 39 (4), 2018

Spis treści

Chapter 1:Introduction Translation: Why even bother about it? Translation studies: The applied vs. the conceptual Applied translation studies: Three paradigms Further reading and reflection Chapter 2 :The Equivalence Paradigm Topic Map In pursuit of equivalence Shifting between languages Formal vs. dynamic equivalence Dynamic equivalence at work: Some illustrations The translator’s liberty Semantic vs. communicative translation (Un)translatability and its discontents Further reading and reflection Chapter 3:The Functionalist Paradigm Topic Map The uses and users of text Text-type theory Translatorial action Translatorial action in crosscultural publishing: An example Skopos theory Translation as language solution Further real-life applications Translaboration (Translation + Collaboration) On clients and end-users Research as a component of translatorial action Translation as genetic transfer Localisation When books and movies travel Translation and global marketing communications: Apple Inc. Further reading and reflection Chapter 4:The Discourse Paradigm Topic Map Discourse: A plural concept The structure of texts: Baker’s analysis Thematic patterning Markedness Information structure Cohesion: Reference, substitution/ellipsis, conjunction Cohesion: Multimodal discourse Register analysis: Hatim and Mason’s model Measuring translation quality: House’s model Case analysis of Chief Campaigner’s speech in Inspiring HK Sports Foundation annual report Further reading and reflection Chapter 5:Beyond the Paradigms Integrating the paradigms Beyond the word The translational: From translation to translanguaging Moving on from the applied: Conceptual articulations

O autorze

Tong King Lee is an applied linguist based at the University of Hong Kong. He is a NAATI-accredited professional translator, with several years’ experience in translation research and teaching as well as language consultancy. He is the author of the monographs Experimental Chinese Literature: Translation, Technology, Poetics (2015) and Translating the Multilingual City: Crosslingual Practices and Language Ideology (2013), and has published widely in leading international journals on applied linguistics and translation studies, including Applied Linguistics Review, Target, Translation Studies, The Translator, and Meta.