Applied Social Sciences: Communication Studies

ISBN-13: 9781443843409 / Angielski / Twarda / 2013 / 250 str.

Georgeta Rata; Gheorghe Clitan

Opis

This book, Applied Social Sciences: Communication Studies, is a collection of essays specific to the field of Verbal and Non-verbal Communication. It contains essays on the role of communication in the academic library (interculturality), IT (collaborative web, digitalisation), literary fiction (folktale, Romanian drama), management (conflict management, election campaign discourse, public relations, terrorism risk), marketing (advertising, brand, cultural events), mass-media (censorship, glossies, image fabrication, journalistic approach, manipulation, media events, metaphorisation of discourse, news, public opinion, public space, television), organisations (cyberspace), and sports (volleyball). This book will appeal to professionals working in the fields of community college teaching, corporate communications, entertainment, human resources, journalism, management, marketing, media literacy, media management and media criticism, non-profit work, PhD work in communication, public relations, strategic planning, and training and consulting. The types of academic readership it will appeal to include: researchers, students, teacher trainers, and teachers of all subjects and of all levels, who want to develop personally and professionally.