Applied Communication Theory and Research

ISBN-13: 9780805809152 / Angielski / Miękka / 1990 / 392 str.

H. Dan O'Hair; Gary L. Kreps;O'Hair

Opis

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Spis treści

Contents: Preface. Part I: Fundamental Viewpoints. D. O'Hair, G.L. Kreps, L. Frey, Conceptual Issues. L. Frey, D. O'Hair, G.L. Kreps, Applied Communication Methodology. Part II: Contexts. Section 1: Organizational Contexts. C. Botan, Industrial Relations Communication. D.F. Womack, Communication and Negotiation. G.L. Kreps, Organizational Communication Research and Organizational Development. Section 2: Educational Contexts. G.W. Friedrich, A. VanGundy, Training and Development for Communication Competence. M.J. O'Hair, R. Wright, Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts. D.G. Leathers, The Dynamics of Impression Management in the Sales Interview. C.C. Staley, Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke, D. O'Hair, A. Hardman, Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts. K.E. Kendall, Application of Communication Research to Political Contexts. S.R. Goldswig, M.J. Cody, Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts. G.L. Kreps, Applied Health Communication Research. M.A. Fitzpatrick, Health, Aging, and Family Paradigms: A Theoretical Perspective. S.L. Ragan, L.D. Glenn, Communication and Gynecologic Health Care. R.L. Street, Jr., Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum, Communication Within the Nursing Home.

O autorze

H. Dan O'Hair, Gary L. Kreps