Applied Communication Research Methods: Getting Started as a Researcher

ISBN-13: 9780367178710 / Angielski / Twarda / 2019 / 460 str.

Michael Boyle; Mike Schmierbach

Opis

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.

Spis treści

1. Basic principles of research and a guide to using the book  2. Basic concepts of research  3. Scholarly research and the creation of knowledge  4. Ethical research  5. Concept explication and measurement  6. Reliability and validity  7. Effective measurement  8. Sampling  9. Experiments and threats to validity  10. Survey research  11. Content analysis  12. Qualitative research  13. Approaches to qualitative data analysis  14. Descriptive statistics  15. Principles of inferential statistics  16. Multivariate inferential statistics