Applied Communication Research Methods

ISBN-13: 9781032288819 / Miękka / 2023 / 368 str.

Mike Schmierbach

Opis

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Spis treści

1. Basic Principles of Research and a Guide to Using This Book 2. Basic Concepts of Research 3. Scholarly Research and the Creation of Knowledge 4. Ethical Research 5. Concept Explication and Measurement 6. Sampling 7. Effective Measurement 8. Validity 9. Studying People quantitatively 10. Studying people qualitatively 11. Analyzing texts and other artifacts 12. Reliability and subjectivity 13. Descriptive Statistics 14. Estimation and Inference 15. Bivariate and Multivariate Statistics

O autorze

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.