Applied Business Research

ISBN-13: 9780471341260 / Angielski / Miękka / 2001 / 486 str.

Robert Cavana; Brian L. Delahaye

Opis

Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use, this book focuses on applied research as a service to a client with a problem that research can solve. It contains examples of Australian and New Zealand research projects.

Spis treści

Chapter 1
Introduction to business research

Chapter 2
Business research values and methodology

Chapter 3
Problem definition and preliminary data gathering

Chapter 4
Theorising and the research question

Chapter 5
Research planning and management

Chapter 6
Qualitative data gathering

Chapter 7
Qualitative data analysis

Chapter 9
Measurement of variables

Chapter 10
Measurement: Scaling, reliability, validity

Chapter 11
Questionnaire design

Chapter 12
Sampling

Chapter 13
Other research methods

Chapter 14
Quantitative data analysis

Chapter 15
The research report

Appendix 1
A refresher on some statistical terms
Glossary of terms
References
Statistical tables

O autorze

Robert Y. Cavana, Victoria University Wellington
Brian L. Delahaye, Queensland University of Technology
Uma Sekaran, Professor Emerita, Southern Illinois University at Carbondale