Application of the Marketing Concept in Academic Information Centres

ISBN-13: 9783659674846 / Angielski / Miękka / 2017 / 132 str.

Jimmy Unuwhezi Ojadonor

Opis

Market your academic information centre for global impact. Academic information services can not be adequately done in walled-format in this information, knowledge and digital environment. Therefore, the marketing concept can be adopted and utilized by future-looking academic librarians to do so. Also, the principle of embedded librarianship necessitates the imperativeness of welcoming this modern marketing philosophy in order to be at breast with changing information seeking attitude of users. The marketing concept, essentially, demands that professional academic librarians should no longer see their patrons as mere users but customers. Consequently, design of academic information services must be based on users' insights which the marketing concept provides.

O autorze

Jimmy Unuwhezi Ojadonor was born in 1961 in Bayelsa State of Nigeria. He attended Community Primary School, Anibeze in 1969-1973 and Oproza Grammar School, Patani in 1974-1979. He obtained bachelor of library/information science and master in information management from Ahmadu Bello University, in 2006 and 2009 respectively.