Apple Brand or Product? : An investigation into why consumers of different ages purchase Apple products » książka
topmenu
Apple Brand or Product? : An investigation into why consumers of different ages purchase Apple products
ISBN-13: 9783659879340 / Angielski / Miękka / 2016 / 68 str.
Apple Brand or Product? : An investigation into why consumers of different ages purchase Apple products
ISBN-13: 9783659879340 / Angielski / Miękka / 2016 / 68 str.
cena 178,89
(netto: 170,37 VAT: 5%)
Najniższa cena z 30 dni: 178,89
(netto: 170,37 VAT: 5%)
Najniższa cena z 30 dni: 178,89
Termin realizacji zamówienia:
ok. 10-14 dni roboczych
Bez gwarancji dostawy przed świętami
ok. 10-14 dni roboczych
Bez gwarancji dostawy przed świętami
Darmowa dostawa!
The research looks at why people purchase certain products and if factors such as age change the way in which brands and products are perceived and bought. This research question will be applied to the American electronics company Apple. Products that will be focused upon are the iPod, iPhone and MacBook. The brand of will be looked at to identify its effects on consumer purchasing, and uncover what it is that motivates potential and current customers to purchase these branded products.
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
