Apparel Merchandising : The Line Starts Here

ISBN-13: 9781609015398 / Angielski / Miękka / 2014 / 512 str.

Jeremy A. Rosenau

Opis

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Spis treści

Preface Acknowledgments Part 1: Merchandising: The Concept 1. Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry 2. Modern Merchandising Part 2: Merchandising: The Planning 3. Market Knowledge 4. Planning and Control Part 3: Merchandising: The Execution 5. Line Development: Principles and Technologies 6. Line Development: The Process 7. Pricing and Costing Strategies 8. Quality 9. Supply Chain Management 10. Sourcing Strategies 11. The Sourcing Process Part 4: Merchandising: The Future 12. Future Direction Glossary Appendix Credits for Figures Index

O autorze

Jeremy A. Rosenau is an Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University and Program Director of Master of Science in Fashion Apparel Studies. He currently is a member of the Human Resources Development Council) and the Childrenswear Marketing Committee, both of the American Apparel and Footwear Association (AAFA). As President of Nannette Manufacturing Company, Inc. he served as President of the Childrenswear Manufacturers Association and a board member of the Educational Foundation for the Fashion Industry. David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University where he established the Fashion Design program and won the National Sears-Roebuck Foundation Teaching Excellence and Campus Leadership Award. His business experience has included positions in the fashion apparel industry ranging from corporate engineering director to president and CEO of apparel companies in the United States and Europe. Wilson is also an accomplished fiction author with books published by Berkley Books and Mont Clair Press; he is on the board and VP of International Thriller Writers.