Anticonventional Thinking: The Creative Alternative to Brainstorming » książka
Anticonventional Thinking: The Creative Alternative to Brainstorming
ISBN-13: 9789491156045 / Angielski / Miękka / 2015 / 124 str.
People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now.In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:- How and why anticonventional thinking works.- How we build creative ideas in our mind.- How highly creative people think differently to others.- What inhibits creative thinking - and it is not criticism!- A step-by-step process for using anticonventional thinking alone or in teams.- The secret to success in implementing creative ideas.- And much more.Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
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