Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

ISBN-13: 9781522505594 / Angielski / Twarda / 2016 / 552 str.

Vladlena Benson; Ronald Tuninga; George Saridakis

Opis

Examines the role of social media technology in organisational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.