Analyzing corporate discourse in globalized markets: the case of FIAT

ISBN-13: 9783848494491 / Angielski / Miękka / 212 str.

Pietro Manzella

Opis

In considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to consolidate its position in an intensely competitive global environment? The analysis is carried out within the discipline of business communication, a multidisciplinary area encompassing discourse analysis, applied linguistics, legal, economic and marketing discourse, terminology and translation studies, cross-cultural studies, labour law, and industrial relations.

O autorze

International School in Labour Relations, University of Modena and Reggio Emilia. He has an interest in linguistic and translation issues, particularly in comparative labour law and industrial relations. He is English editor of the ADAPT LABOUR STUDIES BOOK-SERIES and the E-Journal of International and Comparative Labour Studies. Visit www.adapt.it