Analysis of educational marketing in a public university

ISBN-13: 9786206465119 / Angielski / Miękka / 76 str.

Olga Selenia Federico Valle; Cuitlahuac Morales H.; Jesús Alberto Mendez

Opis

Public higher education institutions play a very important role in the academic development of students, where the necessary tools for job development are determined. Universities use different strategies to attract students or potential customers, making use of advertising campaigns, promotions, discounts, events, among other creative strategies that provide a great boost for the institution that publicizes its educational offerings. Universities throughout the school year are in constant advertising campaigns publicizing the educational offerings they have, using attractive advertising messages for students, but these campaigns are more intense before high school students complete their high school and make the decision of which university to choose to pursue their professional studies, but how important is educational marketing in the decision made by university students? The correct use of educational marketing in an institution serves as a positive strategy for the fulfillment of marketing objectives.

O autorze

Professor at the University of Sonora, campus Caborca, marketer by profession, with experience in the area of administration, marketing and education.